Research shows that diversity and gender balance mix make better product for a diverse consumer base. It is smart business.
As researchers, we at Roanoke Research are convinced that organizational inclusion and gender balance are economically smart. Research on the productivity of mixed groups has proven that projects finish either on time or earlier. Research has confirmed that mixed groups working together create more successful products for a diverse consumer base.
Public debate about sensitive topics such as gender or race is awkward and difficult, often a mind-field of conflict. But difficult conversation is necessary to change behaviors and communications in a mixed environment.